Cactus just launched an innovative media campaign that encourages and enables a real-time, statewide dialogue about health care. Cactus, in partnership with SE2, developed the campaign to engage Coloradans in a discussion about health care by asking questions like, "Is health care in Colorado working?" and "Can you afford the health care you and your family need?"

With major changes coming to Powerball, our challenge was to quickly communicate the benefits of the new $2 ticket, namely more millionaires, better chances and bigger jackpots. So how do you illustrate that the biggest multi-state lottery game is getting even bigger?

Bike From Work Bash is back! As part of their role as the presenting sponsor, our friends at Primal are designing and producing a limited edition jersey for the event. They originally presented us with a number of killer designs, and we narrowed them down to our top 3. From there, we reached out to the community through twitter, Facebook, our blog and the Denver Egotist, and asked people to vote on their favorite. The votes are in, and the winner...

The media team at Cactus is responsible for the development and execution of paid and earned media integrated campaigns for our clients. The media intern will be involved in all aspects of campaign planning (strategy), channel research and selection (tactical) as well as execution (placement/buying) and measurement (analytics). S/He will also be asked to engage in internal process meeting as well as attend other work/vendor related events.

After a mandated review, Colorado Lottery has again selected Cactus as its advertising agency of record for the next three years. Since taking over the account in 2007, Cactus has helped the Colorado Lottery achieve record sales three out of the last four years, resulting in a 14 percent increase in revenue.