When the Colorado Lottery tasked Cactus with promoting their new vampire-themed ticket, Immortal Cash, we set out to create a campaign that connected with the target audience of Twi-moms by tapping into their desire to escape the stress of daily life for the fantasy of winning.

With 10 top-prize treasures buried in retail locations all over Colorado, playing Majestic Treasures Scratch is like participating in a statewide treasure hunt. So when the Colorado Lottery tasked Cactus with promoting their newest Scratch game, we decided to give Coloradans the chance to join us on a treasure hunt that extended their experience with the product, and also gave each player the opportunity to discover their own inner pirate.

After the first week, most of the Movember-Men of Cactus are starting to show a nice growth of hair on their upper lips. We been called names, kicked out of bed and stared at by small children. But we walk tall, knowing that the our facial hair is part of a larger movement to bring attention to mens health issues.

Moustache Season is upon us so the men of Cactus have pledged to embrace the hair of the wild a cultivate a genuine 100% face grown moustache for 30 days to raise awareness and funds for men's health, specifically cancers affecting men as part of Movember.