llegal Pete's has hired Denver-based advertising agency Cactus as Agency of Record to grow the company's brand and promote their unique style of fast, fresh, and healthy mission-style food in a welcoming environment. The commitment solidifies a partnership between Cactus and Illegal Pete's, who have worked together on the launch of the DU location, and the introduction of 3 Cap Carnitas. 

 

"Cactus is the perfect partner to help us raise awareness of the Illegal Pete's brand with imaginative, fun, and targeted campaigns," notes Pete Turner, Founder and CEO of Illegal Pete's. "Cactus has great ideas, serious creative horsepower, and most importantly, they get our brand."

 

Illegal Pete's is a mission-style restaurant and bar with six locations throughout Denver and Boulder. Founded in 1995, Illegal Pete's is known for quality fresh ingredients, genuine customer service, a welcoming atmosphere, and pioneering "TheMix" of their burrito fixins.

 

"At Cactus, we do our best work when we can use our creative juices to grow great brands," said Joe Conrad, Cactus founder, CEO and strategic director. "Illegal Pete's has built a cult-like following over the past 15 years by standing out from their competition with unrivaled food and a downright awesome customer experience. Mix that with our strategy and creative, and you've got the perfect ingredients for an iconic brand."

 

Cactus has added seven new team members in the last seven weeks, has doubled its revenue in the last two years, and is quickly approaching $30 million in client billings.