As part of the grand unveiling of Avalon Waterways newly designed ship The Avalon Panorama, Cactus created a toolkit targeted at both consumers and trade. 

Packaged in a branded keepsake tin, the kit contained a stunning print brochure and a USB drive that explores new fleet-wide amenities as well Avalon’s newest ship.

The Avalon Waterways launch resulted in a 67% increase in year over year sales in the United States.