8.20.10 /

DENVER BRONCOS SCRATCH GAME SPOT

Football season is upon us. And the Colorado Lottery's Denver Broncos Scratch game is ready to deliver it's share of the fun. Not only does this game feature a $100,000 top prize, but it also offers some pretty exciting second-chance drawing prizes: 5 all-expenses-paid trips for two to see the Broncos play in London this October, and 15 pairs of Broncos club level season tickets for the 2011 season.

Our job was to promote the game by generating awareness, excitement and sales - and to have a little fun. So we developed a concept that marries the feeling of winning big playing Broncos Scratch with the celebration style of winning big on the football field.