Smashburgers are made, as the name would imply, by smashing 100% Angus beef on a hot grill. To help demonstrate this differentiator, we created a simple and fun online game in which users get to try their hand at smashing. For their efforts, they are rewarded with a delicious deal. 

The campaign, supported only through social and POS, has produced fantastic results so far, including an 83% increase in site visits to smashburger.com, a 6.8% increase in store traffic and a 4.8% increase in net sales.